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May 04, 2015danielestes rated this title 4.5 out of 5 stars
This collection of New Yorker articles from Malcolm Gladwell is perhaps the least noteworthy of all his books, and yet it's another brilliant win from one of my favorite authors. I burned right through it. With Gladwell, I rarely preview what topic he's written about. I'm happy to sit back and follow his lead. My favorite essays were The Pitchman, The Ketchup Conundrum, Blowing Up, John Rock's Error, Open Secrets, Million-Dollar Murray, The Art of Failure, Blowup and Late Bloomers.