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Trends for the Future

Book - 2006
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From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of "Chindia"). Essential reading for managers, marketers, and just about everyone else.
Publisher: New York : Palgrave Macmillan, c2006.
ISBN: 9781403975645
1403975647
Branch Call Number: 303.4909 SAL
Characteristics: p. cm.
Additional Contributors: Matathia, Ira

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