Marketing Research

Marketing Research

Methods and Canadian Practice

Book - 1992
Rate this:

This text takes a hands-on, "how-to" approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.

Publisher: Scarborough, Ont. : Prentice-Hall Canada, 1992.
ISBN: 9780135532980
Characteristics: xix, 748 p. : ill. ; 23 cm.
Additional Contributors: Deal, Kenneth R. 1944-


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings

No similar edition of this title was found at ORL.

Try searching for Marketing Research to see if ORL owns related versions of the work.

Suggest for Purchase

To Top