Marketing Research

Marketing Research

Methods and Canadian Practice

Book - 1992
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This text takes a hands-on, "how-to" approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.

Publisher: Scarborough, Ont. : Prentice-Hall Canada, 1992.
ISBN: 9780135532980
0135532981
Characteristics: xix, 748 p. : ill. ; 23 cm.
Additional Contributors: Deal, Kenneth R. 1944-

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