Zero to One

Zero to One

Notes on Startups, or How to Build the Future

Audiobook CD - 2014
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"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING?"-- Provided by publisher.
Publisher: New York : Random House Audio, p2014.
Edition: First edition.
ISBN: 9780804165259
Branch Call Number: 658.11 THI
Characteristics: 4 sound discs (5 hr.) : digital ; 4 3/4 in.
Additional Contributors: Masters, Blake

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t
tj_is_cool
Sep 19, 2016

7 main points:
1) engineering (10x better, breakthrough not incremental improvement)
2) timing - is this the right time?
3) monopoly - big slice in a small market?
4) people - do you have a right team?
5) distribution - not just create, way to deliver the product
6) durability - defensible 10 to 20 years in the future
7) secret - unique opportunity that others don't see

ZackApplewhite Oct 06, 2015

An excellent book for anyone looking at starting a business. I consider it a must read and intend to buy the book so that I can have a highlighted version for future reference. The author provides a series of great examples and detailed analysis without leaving the reader behind. The author also did very well in writing in a way that someone who didn't go to Stanford can understand.

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