Overall, I was disappointed with this book:
1) Much of the content could have, ironically, been simplified to the length of an article in a magazine;
2) It was irritating how often the author mentioned Steve Jobs/Apple. I understand that Segall's time with Apple left an impact, but it was personally grating; and
3) The 'how to' chapter was very broad and basic.
It's worth a read for some of the anecdotes, but doesn't add much value for someone who has a modicum of business education (where many of the same anecdotes would be covered).
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