Marketing your Library's Electronic Resources

Marketing your Library's Electronic Resources

A How-to-do-it Manual for Librarians

Book - 2013
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It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes: Four complete programs from both public and academic libraries -- A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models -- Numerous examples of well-executed plans and outcomes.
Publisher: Chicago : Neal-Schuman, an imprint of the American Library Association, 2013.
Copyright Date: ©2013
ISBN: 9781555708894
Branch Call Number: 025.284 KEN
Characteristics: xxi, 177 pages : illustrations ; 28 cm
Additional Contributors: LaGuardia, Cheryl

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