You Are Now Less Dumb

You Are Now Less Dumb

How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

Book - 2013
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The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains

David McRaney's first book, You Are Not So Smart , evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney's insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.

Like You Are Not So Smart , You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested "worth it") Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
Publisher: New York : Gotham Books, c2013.
ISBN: 9781592408054
Branch Call Number: 153.43 MCR
Characteristics: vii, 309 p. ; 20 cm.


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Sep 04, 2016

An excellent sequel to You Are Not So Smart. McRaney does not disappoint with his explanation of more logical fallacies and behavioural quirks.

Mar 28, 2015

This book is a solid and accessible guide to the errors in thinking common to human nature. Entertaining and highly readable, well recommended. You may wish to follow this up by reading Dan Arielly ('Predictably Irrational'), and Chip and Dan Heath ('Switch' and 'Made to Stick'), Kerry Patterson ('Influencer') to continue on in the subject of how we think and make decisions.

Oct 21, 2013

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