Sales Letters That Sell

Sales Letters That Sell

Book - 1997
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A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking. This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable -- and receptive -- to their message.

In clear, concise language, Brill teaches salespeople how to:

- "speak" their prospect's language

- use the opening to capture attention

- keep sentences and paragraphs short and punchy

- motivate the prospect to act -- now!

- quickly mention the benefits that interest the prospect

- avoid language that's fancy-sounding, stilted, legalistic, or parental.

The book also provides 50 sales letter "makeovers" -- a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!

Publisher: New York : Amacom, c1997.
ISBN: 9780814479452
0814479456
Branch Call Number: 658.81 BRI
Characteristics: viii, 198 p. : ill. ; 23 cm.

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